Even though I think that Black Friday is a load of nonsense, I'm a kind-hearted soul and I can't resist the chance to give people a bit of a discount. So all day today, you can have 20% off jewellery in my Folksy store with the code "BLACKFRIDAY" - just enter it at checkout and your discount will be applied automatically. Visit www.madewithlove.folksy.com to browse the collection.
As a crafter/designer, I know there can be nothing more thrilling (and potentially profitable) than seeing your name in print. As a full-time journalist, I know there is nothing more likely to go straight in the trash folder than a bad press release. So. How do you maximise your chances of your local newspaper, glossy mag or specialist crafting magazine taking notice of you? I can't guarantee that these tips will get you press coverage, but they will certainly help. 1. Get the right person. Buy a copy of the publication or visit their website and find who the best person to contact is. Any email that starts "I'm not sure if you're the right person..." goes straight in my trash folder - it suggests that the sender has no respect for my time, which is over-full as it is, without wasting my time reading things that aren't relevent to me. If in doubt, ring and find out. While you're at it, find out what their deadlines are - and stick to them. 2. Get to the po...
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