A while ago I read a blog post via Comms2Point0 on Twitter, based on "things PRs wished journalists knew". Mostly it was whingeing about being asked to get quotes with three minutes notice, and I was rather incensed - for a start, if I worked in PR, thanks to my journalism background (which the author said did not necessarily make good PRs - I've never met a non-journo PR that's been any good I'm afraid) I would like to think I would be able to anticipate stories and have quotes ready. But maybe that's just me. Anyway, a rather tongue-in-cheek spat ensued, and at some point I promised to write a counter post on "things journalists wish PRs knew." So here it is... 1. Journalists work to tight deadlines, and if we have to spend all morning chasing you around for a one-line quote that should have been provided in your press release we'll remember and not bother in future. 2. London PRs in particular take note: Do not lump everything North of Birmi...
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