This becomes obsessive...

The blog, the Etsy shop, Flickr, Twitter and the Facebook group - I've been sat here for hours now obsessively joining groups, making contacts, blah blah blah. It's gone midnight in Bolton and time to go to bed.

Unfortunately, bedtime reading is Jay Levinson's Guerrilla Marketing.

Well I guess if you're going to do something, you might as well do it properly.