Skip to main content

Guerrilla marketing

Review: Guerrilla Marketing by Jay Conrad Levinson (Piatkus Books: Fourth Edition), £10.99


Jay Levinson is a marketing hero. His guerrilla marketing books and website have become a must-read for any small business owner hoping to boost sales. The latest edition of his classic guide is no different - the new section on e-marketing is particularly useful for anyone with a budget of zero pennies.

The book is broken up into easy to understand sections, provides practical tips, and avoids that irritating "motivational" talk that mars so many business books.

Whether you intend to read it cover-to-cover or just use it to dip in when you're boosting a particular area of your marketing strategy, the new edition of Guerrilla Marketing will maintain Levinson's reputation for some time to come.

Unfortunately, it means my to do list is significantly longer...



- Make signs for bulletin boards

- Opt-in offers for mailing list

- Find stuff for newsletter

- Consider writing e-zine

-Design meme

- Write articles to submit to punlications - not sales copy!

- Overhaul website (check calls to action, attention-grabbing headline, sales copy)


Labels:

Comments

Post a Comment

Popular posts from this blog

Look! My craft stall!

Well the craft market at the Midsummer Festival this weekend didn't go brilliantly for me thanks to the rain, but lots of people did take business cards so hopefully they will go home and order online from the cosiness of their houses. But look how pretty my stall looked! And all made on a budget of about 50p, proving that you don't need to spend a fortune on display things: Of course, the highlight for me was lovely Thomas, the Clydesdale horse who had his shoes remade (they were huge! ) and gave small children rides up and down Churchgate. He was adorable.
3 comments
Read more

Review: Hand Lettering A to Z by Abbey Sy

I've been wanting to try my hand at "proper" hand lettering for a while - I often get complimented on my handwriting but when it comes to lettering for journalling or cards I'm never quite as happy with the outcome as I hope to be. So when the lovely folks at Quarto Publishing got in touch with their Autumn catalogue I was thrilled to see how many titles they had on the subject. Hand Lettering A to Z by Abbey Sy is a gorgeous place to start. Abbey's instagram is absolutely lush (follow here here ) and I particularly love her Bangkok photos as we've just returned from there, so I was super excited to be able to have a look at her book. The book takes you through a range of hand drawn fonts, plus has additional chapters on embellishments and a gorgeous gallery of inspiration. See how beautiful? So exciting. I was so excited, in fact, that I totally ignored her advice to get a sharp pencil and a proper table to work at. 'I can do this in
Post a Comment
Read more

A bright Malta layout with stitching

We had such a lovely time on our recent trip to Malta - and I got lots of photos that I'm enjoying making into layouts and mini albums. This one was taken at the gate to Mdina, where the first season of Game of Thrones was filmed. I didn't realise at the time that Luke was being silly behind me!   I used the Mr Huey double yellow mist from the latest Like For Ever kit to make a sunny background, and stitched sunbeams using the yellow ombre thread from the mixed media add-on. The ephemera was from last month's "In Bloom" kit, but I thought it was so lovely and bright it matched perfectly - I've been dying to use those feathers on something lovely!
Post a Comment
Read more