Guerrilla marketing

Review: Guerrilla Marketing by Jay Conrad Levinson (Piatkus Books: Fourth Edition), £10.99

Jay Levinson is a marketing hero. His guerrilla marketing books and website have become a must-read for any small business owner hoping to boost sales. The latest edition of his classic guide is no different - the new section on e-marketing is particularly useful for anyone with a budget of zero pennies.

The book is broken up into easy to understand sections, provides practical tips, and avoids that irritating "motivational" talk that mars so many business books.

Whether you intend to read it cover-to-cover or just use it to dip in when you're boosting a particular area of your marketing strategy, the new edition of Guerrilla Marketing will maintain Levinson's reputation for some time to come.

Unfortunately, it means my to do list is significantly longer...

- Make signs for bulletin boards

- Opt-in offers for mailing list

- Find stuff for newsletter

- Consider writing e-zine

-Design meme

- Write articles to submit to punlications - not sales copy!

- Overhaul website (check calls to action, attention-grabbing headline, sales copy)

Comments

Opinions needed

I have a beautiful, really delicate vintage filigree brooch in the shape of a butterfly. The trouble is, I can't decide whether to make it into a necklace or a bracelet. What do you guys think? (Sorry about the blurry photo - that's what happend when I only have my phone, not the proper camera):

Explosion in a jewellery box

It took me ages to find a pretty way to store the jewellery for my Folksy shop . I didn't want it to get muddled up with my own jewellery, but at the same time I didn't just want to stick it all in a box. I also wanted something that I could take with me to craft shows. At first I used a French shabby-chic style mini jewellery mannequin, but it soon got full! Then I found a gorgeous bird-themed jewellery stand. Unfortunately I've been so busy making lovely new items recently that tha's got a bit stuffed too! Oh dear... (Sorry about the picture quality, I had to take them on my mobile) I think it's probably time to buy another jewellery stand. I want one that will complement my existing ones but not exactly the same. Any suggestions will be happily welcomed. And how do you all store your stock? Is it tucked away under a bed or proudly on display to make the most of any visitors?

Win a bracelet!

It's competition time! Would you like to win a one of a kind bracelet made from a vintage brooch, chunky amazonite nuggets, rock crystal, pretty pink Peruvian opal and Swarovski crystals? One that fastens with a cute heart-shaped toggle clasp? I thought so! Just to whet your appetite a bit more, here's a couple of pictures: Because it's nearly Valentine's Day I thought I'd have a bit of a soppy theme. So, to win all you have to do is follow me on Twitter here (if you're not already a follower, if you are you can get retweeting right away) and RT any of my tweets that mention the words "Valentine's", "love", "romance" or "romantic". For each RT you will be entered into the draw (no more than one an hour, though!). For two bonus entries, just blog about Made With Love or this competition. The competition runs until midnight on February 9th and I will be announcing the winner then via this blog. Good luck!

Made With Love by Kat

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