Lots of lovely press coverage in the last few weeks in Make Jewellery, the Manchester Evening News and Large Manchester. I've pasted a copy of the Large Manchester feature below - the others will follow when I've worked out how to get electronic copies of them. Unfortunately Large Manchester printed my website address as madewithlovebykat.co.uk, not madewithlovebykat.com but hopefully people will have the sense to Google me if they like what they read. The days are ticking down to the official website launch - hopefully it will all be finished by Saturday. Keep your eyes peeled for a special celebratory competition!
As a crafter/designer, I know there can be nothing more thrilling (and potentially profitable) than seeing your name in print. As a full-time journalist, I know there is nothing more likely to go straight in the trash folder than a bad press release. So. How do you maximise your chances of your local newspaper, glossy mag or specialist crafting magazine taking notice of you? I can't guarantee that these tips will get you press coverage, but they will certainly help. 1. Get the right person. Buy a copy of the publication or visit their website and find who the best person to contact is. Any email that starts "I'm not sure if you're the right person..." goes straight in my trash folder - it suggests that the sender has no respect for my time, which is over-full as it is, without wasting my time reading things that aren't relevent to me. If in doubt, ring and find out. While you're at it, find out what their deadlines are - and stick to them. 2. Get to the po...
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