We've all seen those gorgeous craft subscription boxes - Gossamer Blue, Studio Calico, A Beautiful Mess etc... but no-one in the UK seems to make the damn things. UNTIL NOW! I've backed The Glittery Hands Box on Kickstarter - but Emma, the genius behind the box, needs to make another £700 in the next 7 days if she's going to hit her target and I'm going to get my box (yes, yes, selfish I know). So much craft stuff I see is... well... a bit twee, and this promises not to be, which is why you should definitely back it too! Head over to https://www.kickstarter.com/projects/7330696/the-glittery-hands-box to find out more.
As a crafter/designer, I know there can be nothing more thrilling (and potentially profitable) than seeing your name in print. As a full-time journalist, I know there is nothing more likely to go straight in the trash folder than a bad press release. So. How do you maximise your chances of your local newspaper, glossy mag or specialist crafting magazine taking notice of you? I can't guarantee that these tips will get you press coverage, but they will certainly help. 1. Get the right person. Buy a copy of the publication or visit their website and find who the best person to contact is. Any email that starts "I'm not sure if you're the right person..." goes straight in my trash folder - it suggests that the sender has no respect for my time, which is over-full as it is, without wasting my time reading things that aren't relevent to me. If in doubt, ring and find out. While you're at it, find out what their deadlines are - and stick to them. 2. Get to the po...
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