Please note - the last post for standard parcels is this Friday. This is why it was a bad idea for me to suddenly decide to start packaging items in my very own specially-made pillow boxes this week, wasn't it? So any items bought after Friday will be sent first class large letter, and will include a flat packed gift box for you to assemble yourselves (it's very easy, and only requires a bit of Pritt or double sided sticky tape). So go! Do some Christmas shopping!
As a crafter/designer, I know there can be nothing more thrilling (and potentially profitable) than seeing your name in print. As a full-time journalist, I know there is nothing more likely to go straight in the trash folder than a bad press release. So. How do you maximise your chances of your local newspaper, glossy mag or specialist crafting magazine taking notice of you? I can't guarantee that these tips will get you press coverage, but they will certainly help. 1. Get the right person. Buy a copy of the publication or visit their website and find who the best person to contact is. Any email that starts "I'm not sure if you're the right person..." goes straight in my trash folder - it suggests that the sender has no respect for my time, which is over-full as it is, without wasting my time reading things that aren't relevent to me. If in doubt, ring and find out. While you're at it, find out what their deadlines are - and stick to them. 2. Get to the po...
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